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Sunday Lunch with Abokichi

Abokichi is an extraordinary Caterer and the creator of a wide assortment of delicious Japanese- and fusion snacks, meals, condiments and other goodies. Everything is prepared holistically and local food sources as used extensively to provide sustainable, nutritious ingredients for some seriously awesome and unique food. Unless you were at last year’s WordCamp, you will not have experienced anything like it.

Lunch and snacks on both the Saturday and Sunday are being provided entirely by Jess, Fumi and the Abokichi team and will be different on both days. Our lunch session are extra long to ensure that everyone gets a chance to sample and enjoy this delicious treat.

At other times, you can visit Abokichi at the Annex Hodge-Podge at 285 Dupont Street. Other venues that carry Abokichi’s products include the Liberty Village Live Market, the OCAD student cafe, and a wide variety of Farmer’s markets across town during market season.

Saturday Lunch with Abokichi

Abokichi is an extraordinary Caterer and the creator of a wide assortment of delicious Japanese- and fusion snacks, meals, condiments and other goodies. Everything is prepared holistically and local food sources as used extensively to provide sustainable, nutritious ingredients for some seriously awesome and unique food. Unless you were at last year’s WordCamp, you will not have experienced anything like it.

Lunch and snacks on both the Saturday and Sunday are being provided entirely by Jess, Fumi and the Abokichi team and will be different on both days. Our lunch session are extra long to ensure that everyone gets a chance to sample and enjoy this delicious treat.

At other times, you can visit Abokichi at the Annex Hodge-Podge at 285 Dupont Street. Other venues that carry Abokichi’s products include the Liberty Village Live Market, the OCAD student cafe, and a wide variety of Farmer’s markets across town during market season.

Website Assessment clinic

with Ruth Maude and Dawn Comber in the Content and Business track.

Let two seasoned experts review your website and provide on-the-spot advice and insights into ways it can be improved!

This two hour session will give you feedback on your existing website with practical recommendations to improve it. Website assessments will include reviewing usability, messaging, SEO (search engine optimization) and design. We’ll address the principles of each as we review the websites of participants in the room.

Demystifying SEO

With Alex Rascanu in the Content & Business track.

Discover what SEO best practices and resources can help you win in the long run, while complementing your current WordPress development processes. Learn how to incorporate our key take-aways to improve your organic search results and generate more customers for your brand.

Learning Outcomes

  • Integrate SEO into your website development process (30-point SEO checklist)
  • Use the best free SEO plug-in to optimize your site’s content (WordPress SEO by Yoast plug-in overview)
  • Keep an eye on the top SEO thought leaders & resources

 

A Quick Guide to Long-form Content on WordPress

With David Hamilton in the Content and Business track

Blog post on the presentation subject matter

It’s widely believed that all online content should be short to contend with diminishing attention spans. In fact, a common online response to long-winded pieces of writing is “TL;DR” (or “Too Long; Didn’t Read”).

Yet, there are many vibrant examples of how long-form content is being consumed and shared online, and even driving traffic. Many of the most popular websites include long, in-depth content, and communities like Medium and Narratively are built around the idea that people crave long content – as long as it’s worth their time.

However, keeping an audience hooked is a crucial aspect of long-form storytelling, which requires specific strategies to keep them engaged. This presentation will go over some of the fundamentals of long-form content, what stories are best suited to long-form, and what tools and techniques can be used in WordPress to create compelling long-form pieces.

Learning outcomes

  • Discover where to find great examples of long-form online content.
  • Identify what sorts of stories are best suited toward long-form.
  • Build structure into longer stories.
  • Incorporate multimedia (words, images, sound, and video) in your storytelling.
  • Use tools and techniques in WordPress functionality and the Aesop Story Engine plugin to create engaging long-form experiences.

Google Analytics and WordPress for Beginners

with David Bird in the Content and Business track

Google Analytics produces thousands of different numbers, metrics and statistics. There’s so many numbers it can be more confusing than enlightening trying to figure out which ratios should be taken into account, which stats are the most important.

This session is a beginner’s guide to best practice set up of Google Analytics and navigating the user interface so you can look at your traffic more critically. We’ll also talk about how Google Analytics WordPress plugins simplify your set-up and analysis.

Learning outcomes

  • Identify your most valuable (not popular) web pages
  • Discover your most valuable traffic sources
  • Interpret your data by understanding key concepts and terms
  • How to get more from your Google Analytics plug-ins.

Grow Your Audience with Savvy Content Marketing Tactics

With Brian Rotsztein in the User/Admin track

You’ve been blogging, tweeting, and otherwise creating content seemingly forever but no one is paying attention. As a result, you’re not benefiting from social media sharing or getting the website traffic you were hoping for. You’re not alone. Your work may be suffering from a lack of quality, direction, and purpose which means there’s no compelling reason for you to get the attention you were anticipating. It’s time to learn more about what content marketing can do to remedy this situation. Content marketing is one of the hottest buzzwords in the online world and for good reason. Properly implement, content marketing plans can increase search engine visibility, social media networking, brand awareness, personal branding and sales, while decreasing costs. WordPress is a great platform that businesses and bloggers can harness to achieve these objectives. Topics such as social influence, guest posts, and social signals for SEO will be discussed. Key plugins and relevant online tools will also be highlighted.

Learning Outcomes

  • Implement specific tactics to grow an audience.
  • Use the tools and plugins presented to promote your content.
  • Get people who visit your blog or website, to share it for you and help distribute your work.
  • Integrate content marketing tactics with SEO, social media, and email marketing.
  • Understand the importance of content marketing in an online marketing strategy.
  • Differentiate between content strategy and tactics.