Powering Business Sites with WordPress

With Luca Sartoni in the Agency track

Full blog post summarizing the talk

I’ll be addressing all the code poets, the WordPress consultants and business owners who powers their business sites with WordPress. I’ll be showing them how to define their business goals and structure a methodology based on WordPress to implement all the tools to meet those goals. I’ll be covering case scenarios: restaurants, gyms, local businesses, consultants, pro-bloggers, etc.

Learning Outcomes

  • Identify the business goals
  • Embrace a Growth attitude
  • Understand the Growth methodology
  • Implement Growth tools on WordPress with the right plugins
  • Empower their WordPress sites with user flows
  • Track the relevant metrics
  • Measure results and define iterations