James Archer is founder of Forty, a creative firm that’s been designing rich, emotional, and effective experiences for over a decade (using primarily WordPress). I’m future-focused optimist who loves identifying problems and designing solutions for companies that make a difference.
Over the years he’s worked for clients like Microsoft, Motorola, Walmart, and Yahoo, and has spoken at many conferences and workshops.
Presentation: The Human Side of UX Design
“I’ll explain why empathy and emotion are crap-tons more important to overall user experience design than parallax, front-end frameworks, and even the hamburger icon. I’ll also explain why design is too important to leave to the designers, and why developers, and others should be directly involved in the process.”