Pump up your search visibility with structured data

With Mendel Kurland in the Content and Business track

Link to slides

Intended audience are pressers who have been using SEO plugins like Yoast, but want to take their search listings to the next level. Also those that run local businesses or do travel / photo / event blogging will find this beneficial as well.

Google and other search engines use schema.org formatted structured data to power rich snippets in search results. These rich snippets make a search listing stand out, and therefore make it more likely someone might click on your listing. This talk focuses on the PODS framework and how it can be used to easily add schema.org structured data information to your WordPress content to improve the Google search listing for your content.

Learning Outcomes

  • Understand the value of structured data and how it changes the appearance of search results.
  • Learn multiple situations / use-cases in which they could leverage structured data.
  • Learn fundamentals of how to use structured data item examples from schema.org and implement on their WordPress site.
  • Leverage Pods framework to easily create re-usable structured data widgets for specific post categories.